Meet the Management Team

ComForCare has built an extraordinary team of experienced franchise-operations professionals to partner with franchise owners as they build and grow their businesses.

Chief Executive Officer: JJ Sorrenti

As CEO, JJ oversees the strategic growth of Best Life Brands, which includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation's largest franchised senior placement organization; and Blue Moon Estate Sales, an estate sale franchise with a massive consumer following.

A franchising and retailing expert, Sorrenti has led multiple companies to award-winning results over the past 25 years. Formerly president of Safeguard Business Systems, a division of Deluxe Corporation, his experience also included serving as CEO and board member of Hollywood Tans, CEO of Huntington Learning Centers, and Senior Vice President and General Manager at General Nutrition Centers. JJ is also involved with the International Franchise Association (IFA) and sits on the board of trustees for the IFA Education Foundation.

Chief Financial Officer: Scott Baratta

Scott Baratta serves as the Chief Financial Officer (CFO) of the parent company, Best Life Brands, LLC. Scott is responsible for the financial strategy, direction, and infrastructure of Best Life Brands, as well as ensuring proper reporting and analysis of financial results. Prior to joining Best Life Brands, he was the chief financial officer at Kolmac Outpatient Recovery Centers, a rapidly-growing outpatient addiction treatment provider. Scott has over 25 years of experience in strategic finance and general management with both early-stage and Fortune 500 companies, including healthcare management positions with ChoiceOne Urgent Care and Ascent Surgical Partners.

Vice President of Operations: Rebecca Bouchard

Rebecca Bouchard is the Vice President of Operations for ComForCare Franchise Systems. Rebecca is responsible for the day-to-day and strategic operations of the ComForCare home office team, from field support and training to compliance and clinical operations. With her 20 years of experience in home-based care with ComForCare and At Your Side Home Care, she has been an influential contributor to the evolution of the company's best practices.

Chief Marketing Officer: Jennifer LoBianco

As the Chief Marketing Officer of Marketing for Best Life Brands, Jennifer is responsible for brand marketing, lead generation, customer engagement, and franchisee marketing, in addition to franchise development marketing across all brands. Jennifer has an extensive background in all areas of marketing and franchising having worked across various industries for over two decades. She holds an MBA in Marketing from Seton Hall University. Jennifer is very passionate about volunteering her time with various mentorship programs, including having developed the first Best Life Brands employee resource group, focused on bringing together newer female professionals to share ideas and meet with female leaders.

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  • "Patricia has been great with my 93 year old mother!"
    She's creative and just seems to know what my mother needs and wants. She's a great aid to me knowing doctors visits, prescription pick-up and grocery runs are all taken care of - big load off my mind and schedule.
  • "The owners and nurse are fantastic!"
    Always willing to take calls from my Mom and explain things in a way she and I can understand. Also walked us through the insurance process. That was not easy and their expertise was greatly appreciated.
  • "ComForCare has given me peace of mind!"
    The fact that ComForCare was able to step in with certified dementia care specialists and begin caring for my father has been fantastic. The staff and caregivers are both sympathetic and empathetic and I feel it has helped my father during this difficult time. It has also given me peace of mind since I live a long distance from my father, and the communication from staff and caregivers is reassuring.

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Awards and Accolades

Canadian Franchise Association
Entrepreneur - Franchise 500 Ranked 2020
Fran-Tastic 500 - Franserve - 2021
IFA - International Franchise Association
Franchise Dictionary 100 | Game Changers 2022