Meet the Management Team

ComForCare has built an extraordinary team of experienced franchise-operations professionals to partner with franchise owners as they build and grow their businesses.

Chief Executive Officer: JJ Sorrenti

As CEO, JJ oversees the strategic growth of Best Life Brands, which includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation's largest franchised senior placement organization; and Blue Moon Estate Sales, an estate sale franchise with a massive consumer following.

A franchising and retailing expert, Sorrenti has led multiple companies to award-winning results over the past 25 years. Formerly president of Safeguard Business Systems, a division of Deluxe Corporation, his experience also included serving as CEO and board member of Hollywood Tans, CEO of Huntington Learning Centers, and Senior Vice President and General Manager at General Nutrition Centers. JJ is also involved with the International Franchise Association (IFA) and sits on the board of trustees for the IFA Education Foundation.

Chief Operating Officer: Sean Kajcienski

Sean Kajcienski serves as the Chief Operating Officer (COO) and Chief Revenue Officer (CRO) of the parent company, Best Life Brands, LLC.  As COO/CRO, Sean is responsible for overseeing the daily operations of the franchised brands ComForCare, At Your Side, and Care Patrol, as well as managing those brands’ sources of revenue. Prior to joining Best Life Brands, Sean led sales and operations as DVP of Sears Home Improvement Products from 2018-2019, and as COO and CSO of Coverall North America, Inc. a commercial cleaning franchise company from 2011-2017. Sean led sales and marketing at the health care firm, NextMed in Tucson, Arizona, from 2010-2011.  Prior to that, Sean spent 8 years at Culligan International in sales, operations and marketing leadership roles.

Chief Financial Officer: Hank Gretzinger

Since February 2019, Hank Gretzinger has served as the Chief Financial Officer of ComForCare Franchise Systems, LLC as well as the Chief Financial Officer of our parent company, Best Life Brands, LLC.  Hank is responsible for the financial strategy and infrastructure of Best Life Brands, as well as ensuring proper reporting and analysis of financial results.  Prior to joining Best Life Brands, he was the Chief Financial Officer at Biotronic NeuroNetwork. Hank, a U.S. Navy veteran, brings over 20 years of financial experience in the medical services and medical device manufacturing industry, including time spent at Nuvasive Clinical Services, General Scientific Corporation, Bard Urological, and Advanced Technology Laboratories.

Vice President of Operations: Rebecca Bouchard

Rebecca Bouchard is the Vice President of Operations for ComForCare Franchise Systems. Rebecca is responsible for the day-to-day and strategic operations of the ComForCare home office team, from field support and training to compliance and clinical operations. With her 20 years of experience in home-based care with ComForCare and At Your Side Home Care, she has been an influential contributor to the evolution of the company's best practices.

Director of Marketing: Janice Pollard

Janice Pollard is the Director of Marketing of Best Life Brands, overseeing a portfolio of companies: ComForCare, At Your Side, CarePatrol, and Blue Moon Estate Sales.  Janice is responsible for the brand stewardship and development across the Best Life Brands portfolio, providing marketing guidance and expertise to enable owners to grow their business using industry best practices. Janice spent 14 years with HelloWorld, Inc., a digital engagement marketing agency working with world-class consumer brands such as Starbucks, Coca-Cola, Johnson & Johnson, Samsung, Anheuser-Busch and Royal Caribbean.

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  • "Patricia has been great with my 93 year old mother!"
    She's creative and just seems to know what my mother needs and wants. She's a great aid to me knowing doctors visits, prescription pick-up and grocery runs are all taken care of - big load off my mind and schedule.
  • "The owners and nurse are fantastic!"
    Always willing to take calls from my Mom and explain things in a way she and I can understand. Also walked us through the insurance process. That was not easy and their expertise was greatly appreciated.
  • "ComForCare has given me peace of mind!"
    The fact that ComForCare was able to step in with certified dementia care specialists and begin caring for my father has been fantastic. The staff and caregivers are both sympathetic and empathetic and I feel it has helped my father during this difficult time. It has also given me peace of mind since I live a long distance from my father, and the communication from staff and caregivers is reassuring.

Best Life Brands Sets Record Franchise Development Growth in April (Franchising.com)

“We at Best Life Brands have recognized the needs of an aging population long before coronavirus infiltrated our daily lives. And we are watching the demand for our services only continue to grow,” says J.J. Sorrenti, CEO of Best Life Brands. “Even in the midst of a pandemic, we are experiencing a surge in interest from franchisee candidates who recognize this as an immensely high-growth space and that our services will forever be essential.”