Training and Support

ComForCare offers best-in-class training and support.

ComForCare invests a lot of time and care to finding the right franchise owners, who then are equally attentive and focused on building the best team of caregivers possible. So, it only makes sense that training is a strong focus and underscores everything we do.

From the outset, our experienced training and compliance teams work with franchise owners to identify licensure and other requirements, putting all the “nuts and bolts” into place so that the business can be operational and generating revenue as quickly as possible.

“We start with some pre-training around setting up the business and understanding our policies and procedures, then quickly move into looking at the local marketplace to understand how that ComForCare franchise owner can fit in,” says Branden Worback, Director of Operations. “Our training modules are designed not just to mirror the owners’ business cycles, but also to be underlined by our core values so that they can provide our clients the best care possible.”


ComForCare franchise owners benefit from a multi-stage training process that includes self-study portions and hands-on workshops at ComForCare’s corporate headquarters. Our training has been created to engage with new franchise owners from the moment they come on board, and take them to, and through, opening and the busy days of building the initial client base.

Phase One:

Here new owners are working with ComForCare’s startup team to identify a location, complete licensing and other state and municipality-specific requirements and set up bank accounts and other office-oriented needs.

Phase Two:

This online training covers ComForCare basics such as services and pricing, as well as the foundational aspects of caregiver recruitment and training, scheduling and initial outreach strategies to connect with potential community partners.

Phase Three:

After wrapping up the first two training phases, new franchise owners then spend two weeks at ComForCare’s corporate offices. This period is a deeper dive into materials covered in the earlier training, as well as new and comprehensive information on sales and marketing, compliance, ComForCare programs such as DementiaWise and more.

Phase Four:

A follow-up to Phase Three, this training occurs at the franchise location and brings together both the online and in-classroom training to date by finalizing office setup, launching caregiver recruitment, setting up the franchise website, finishing a competitive analysis for the marketplace and anything else needed to prepare for launch.

Phase Five:

ComForCare believes that training shouldn’t stop on opening day, and so this phase is dedicated to following up on operations, sales and marketing to make sure that everything is operating as smoothly as possible. During the first year there will be at least two field visits, more if needed. The entire corporate support team, including a dedicated business consultant, is accessible and responsive at any time.

Home care is a fast-moving, 24/7 business that changes every day. ComForCare knows that, and so our training for new owners is always evolving to incorporate the latest information. We track the trends and are always adding continuing education programs to our training and support platforms. This means ComForCare owners remain well-positioned to react and adapt positively to marketplace changes.

NEXT: Hear from our current owners...

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  • "Patricia has been great with my 93 year old mother!"
    She's creative and just seems to know what my mother needs and wants. She's a great aid to me knowing doctors visits, prescription pick-up and grocery runs are all taken care of - big load off my mind and schedule.
  • "The owners and nurse are fantastic!"
    Always willing to take calls from my Mom and explain things in a way she and I can understand. Also walked us through the insurance process. That was not easy and their expertise was greatly appreciated.
  • "ComForCare has given me peace of mind!"
    The fact that ComForCare was able to step in with certified dementia care specialists and begin caring for my father has been fantastic. The staff and caregivers are both sympathetic and empathetic and I feel it has helped my father during this difficult time. It has also given me peace of mind since I live a long distance from my father, and the communication from staff and caregivers is reassuring.

Awards and Accolades

Canadian Franchise Association
Entrepreneur - Franchise 500 Ranked 2020
Fran-Tastic 500 - Franserve - 2021
IFA - International Franchise Association
Franchise Dictionary 100 | Game Changers 2022