The ComForCare Difference

ComForCare is focused on one thing: helping people live their best lives possible.

Before Steve Alfonsi became a ComForCare franchise owner, he went through the life-changing experience of losing his mother to pancreatic cancer. This experience made him realize that the most important thing in life is to make a difference – and the desire to make a difference is what led him to open a ComForCare franchise in Arizona.

“We are all trying to help in our own way,” he says. “For me, there’s definitely more to life, and I want to give back and make a difference.”

ComForCare is lucky to have so many passionate franchisees who joined our franchise family for the same reason: to give back and make a difference. In turn, ComForCare provides a proven business model, industry-leading services and exceptional ongoing support so our franchisees have the potential to thrive and help the many families in their communities make the right choice for in-home care for their loved ones.

Do you share our mission to empower everyone in the family to live their best life possible? If so, this is how we help you do exactly that:


ComForCare created DementiaWise®, a comprehensive care approach for people with Alzheimer’s disease or other forms of dementia that focuses on accentuating the positive by supporting and encouraging remaining skills and abilities; and Joyful Memories®, an interactive, singalong program that uses the power of music to create connections and positive outlets for emotional expression. 


ComForCare’s DementiaWise® is recognized by the Alzheimer’s Association® for incorporating evidenced-based Dementia Care Practice Recommendations in the following topic areas: Alzheimer’s and dementia, person-centered care, assessment and care planning, activities of daily living, and behaviors and communication.

Joyful Memories®

The Joyful Memories program was designed to create connections and communicate with older adults at all levels of health using the power of music. Various research shows that the areas of the brain that store musical memories are the last to deteriorate. This explains why individuals who rarely speak will often spontaneously sing when a familiar song is played and those who experience trouble walking are often motivated to stand and dance in place.

Music has the ability to help organize the brain, and this is especially vital for people with dementia. These effects are attributed to the stimulation the brain receives during a music session – a sort of “cognitive workout.” The power of music can also inspire and encourage movement.  Follow us on Facebook and catch our Tune In Tuesdays event -- which is now every day at 1PM ET.

Caregiver First™

When you think about public servants in our communities, police and firefighters often come to mind. But behind the scenes, there are hundreds of thousands of caregivers taking care of our aging adult population, and the need is growing by the minute. They’re our real unsung heroes, and our mission is to highlight that.

Simply put, ComForCare puts caregivers first. After 20 years in business, we know the industry better than anyone, as well as the demanding requirements of being a caregiver. Our program focuses on taking excellent care of our caregivers, because it’s the best way we can help them take outstanding care of their clients.

ComForCare caregivers get the training, education, and recognition to allow them to excel in this important role.


We’ve partnered with a best-in-class online learning site to get caregivers up to speed quickly, and our ongoing programs ensure they don’t miss a beat.


We’ll go in depth on what they’re looking for as a caregiver and match them with clients who are a great fit on personality, skills, and life-class.


We know seniors and their families want reassurance about who’s coming into their homes. ComForCare has a 10-step hiring process that covers everything from background checks to verifying certifications and assessing ethics and reliability. We look for caregivers who are naturally empathetic and oriented toward service. In the home, that difference means caregivers are actively engaged in clients’ lives, treating them like valued family members and forging personal connections.

Creating a personalized care plan for every family we serve.

ComForCare knows that seniors’ needs can change quickly, so we developed a suite of in-home nurse assessments, customized care-plans, and ongoing evaluations to anticipate and plan for those changes.

Certification and continuing education

ComForCare supports franchise owners and caregivers through multiple training programs so they are able to grow their skills and become an even more valuable asset.

Dynamic company culture. ComForCare has five core values that drive everything we do:

  • Care like family
  • Serve passionately
  • Dignity matters
  • Be present and engaged
  • Have fun

Franchising: The ComForCare Difference - CFC_4

Living our values is how ComForCare stands out in the communities we serve. It’s how ComForCare and our franchise owners have raised the bar and set new standards for innovative, quality non-medical and skilled in-home care.

ComForCare exists to help people live their best lives possible and does that in many ways. We have the strongest dementia program in the country with DementiaWise. We have proven systems to help franchise owners start and grow a successful business. And we have the ongoing education to help owners and caregivers become even better at their jobs. This enhances their lives, as well as those of our clients.

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  • "Patricia has been great with my 93 year old mother!"
    She's creative and just seems to know what my mother needs and wants. She's a great aid to me knowing doctors visits, prescription pick-up and grocery runs are all taken care of - big load off my mind and schedule.
  • "The owners and nurse are fantastic!"
    Always willing to take calls from my Mom and explain things in a way she and I can understand. Also walked us through the insurance process. That was not easy and their expertise was greatly appreciated.
  • "ComForCare has given me peace of mind!"
    The fact that ComForCare was able to step in with certified dementia care specialists and begin caring for my father has been fantastic. The staff and caregivers are both sympathetic and empathetic and I feel it has helped my father during this difficult time. It has also given me peace of mind since I live a long distance from my father, and the communication from staff and caregivers is reassuring.

Awards and Accolades

Canadian Franchise Association
Entrepreneur - Franchise 500 Ranked 2020
Fran-Tastic 500 - Franserve - 2021
IFA - International Franchise Association
Franchise Dictionary 100 | Game Changers 2022