Best Life Brands Names J.J. Sorrenti CEO

BLOOMFIELD HILLS, Mich., April 7, 2020 /PRNewswire/ — Best Life Brands, LLC (“Best Life Brands”), a family of companies focused on the well-being of clients along the continuum of senior care, has named J.J. Sorrenti CEO.

Sorrenti will oversee the strategic growth plan of Best Life Brands, which includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation’s largest franchised senior placement organization; and Blue Moon Estate Sales, the leading estate sale franchise in the U.S. Together, they include nearly 400 franchise locations across the U.S. and Canada.

A franchising and retailing expert, Sorrenti has led multiple companies to award-winning results over the past 25 years. Most recently, he was president of Safeguard Business Systems, a division of Deluxe Corporation. His other roles included serving as CEO and board member of Hollywood Tans, CEO of Huntington Learning Centers, and Senior Vice President and General Manager at General Nutrition Centers. Read more.