The US non-medical home care market is growing rapidly. Recent data from IBISWorld estimates the industry value at over $136 billion. This growth is driven by a historic increase in the aging population. For entrepreneurs, this “Silver Tsunami” creates a massive demand for reliable, high-quality home care services.
While demand exists nationwide, ComForCare has identified five specific states with exceptional growth potential. These priority regions offer the right mix of senior demographics, favorable business climates, and available territory.
To identify the best states for home care franchising, we evaluate markets based on the following logistical benchmarks:
Texas is one of the most attractive states for home care business owners. The state’s senior population is rising significantly as retirees move to Texas for the low cost of living and lack of personal income tax.
Arizona has long been a destination for retirees, but the demand for professional home care is reaching new heights. Many Arizona seniors prefer to “age in place” rather than move to institutional care.
Georgia is currently experiencing a “Silver Tsunami” that is outpacing many other Southern states. Its pro-business climate is a major draw for entrepreneurs.
Pennsylvania has one of the oldest populations in the U.S. Unlike “destination” states, Pennsylvania seniors tend to age in the homes where they raised their families.
Illinois offers a sophisticated healthcare infrastructure. It is a market that rewards owners who prioritize clinical excellence and professional systems.
Investing in a top-tier state is the foundation, but scaling a business requires a proven system. Professional franchise owners must navigate complex regulations and management tasks that can be overwhelming for a “jack of all trades.”
ComForCare provides the systematic training and marketing authority needed to mitigate these risks. By choosing a high-growth state and following a tested roadmap, you can focus on building a legacy of service in your community.
The most successful territories are secured by those who move early. Evaluate your options and determine which market aligns with your financial and professional goals.
Request the Franchise Information Report to review startup costs and our 10-step launch process, or browse our Available Territories to check availability in your region.

Emily Johnson
ComForCare
Franchising Advisor