{"id":118,"date":"2025-04-21T00:00:00","date_gmt":"2025-04-21T00:00:00","guid":{"rendered":"https:\/\/www.comforcare.com\/franchising\/?p=118"},"modified":"2025-10-20T16:51:50","modified_gmt":"2025-10-20T16:51:50","slug":"in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396","status":"publish","type":"post","link":"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/","title":{"rendered":"In-Home Care vs. Assisted Living: Which Senior Care Franchise is Right for You?"},"content":{"rendered":"<p>The senior care industry is booming\u2014and for good reason. With an aging population and a growing desire among older adults to age with dignity, the demand for quality care options is higher than ever. For entrepreneurs looking to enter this rewarding field, two of the most common paths are assisted living and <a href=\"\/franchising\">in-home care franchises<\/a>. But which one is right for you?<\/p>\n<p>Let\u2019s break it down.<\/p>\n<h2>Understanding Senior Care Business Models<\/h2>\n<h3>In-Home Care Franchises<\/h3>\n<p>In-home care franchises provide non-medical home care assistance to seniors in the comfort of familiar surroundings. Services can include help with bathing, dressing,\u00a0medication reminders, meal preparation, light housekeeping, and companionship. This model allows seniors to maintain independence while receiving the support they need.<\/p>\n<h3>Assisted Living Franchises<\/h3>\n<p>Assisted living franchises typically involve managing a residential facility where seniors live and receive around-the-clock care and supervision. These facilities often include meals, housekeeping, social activities, and more advanced care for residents who can no longer live alone safely.<\/p>\n<h2>Senior Care Service Startup Costs &amp; Overhead<\/h2>\n<p>One of the most significant differences between these models is the initial investment.<\/p>\n<ul>\n<li><strong>Assisted Living: <\/strong>Opening a residential facility often requires significant capital investment. You&#8217;ll need a physical building, staff, licensing, and ongoing facility maintenance.<\/li>\n<li><strong>In-Home Care: <\/strong>In contrast, in-home care franchises usually have lower startup costs and fewer operational overheads. There\u2019s no need for a physical facility, and you can start small and scale as demand grows.<\/li>\n<\/ul>\n<h2>Flexibility &amp; Scalability: Home Care Services vs. Assisted Living Communities<\/h2>\n<p>In-home care franchises offer greater flexibility. You can start operations quickly, often with just a small office and a team of caregivers. The business can scale based on community needs, allowing you to grow at a manageable pace.<\/p>\n<p>Assisted living facilities, while potentially lucrative, come with more complexity. Expansion usually requires acquiring or building additional properties, which can be time-consuming and capital intensive.<\/p>\n<h2>Market Trends &amp; Demand in Long-Term Care Businesses<\/h2>\n<p>More and more seniors are choosing to age at home. The <a href=\"https:\/\/www.aarp.org\/home-family\/your-home\/info-2024\/home-community-preferences-survey.html\">AARP&#8217;s 2024 Home and Community Preferences Survey<\/a>\u00a0indicates that 75% of adults aged 50 and older wish to remain in their current homes as they age. Additionally, 73% express a desire to stay within their communities. This trend makes home care agencies an increasingly attractive and sustainable business model for today\u2019s entrepreneurs.<\/p>\n<p>While assisted living remains essential for seniors who need more advanced care, the desire for home-based care services continues to rise\u2014especially among families looking for cost-effective, personalized care solutions.<\/p>\n<h2>Making an Impact in the Senior Care Landscape<\/h2>\n<p>One of the biggest draws of the senior care industry is the opportunity to <a href=\"\/franchising\/blog\/beyond-business-how-comforcare-franchise-owners-improve-seniors-lives_ae385\">make a meaningful difference in people\u2019s lives<\/a>. Whether it\u2019s helping a client get dressed in the morning or simply listening to stories from their past, every interaction is a chance to bring comfort, connection, and dignity to someone who needs it.<\/p>\n<p>In-home care, in particular, offers a level of intimacy and trust that\u2019s hard to replicate in a facility setting. Franchisees and caregivers often become like extended family\u2014not just to clients but to their loved ones as well. Families are often incredibly grateful to have compassionate, dependable support in their corner.<\/p>\n<p>If you\u2019ve ever volunteered with Meals on Wheels, spent time at a senior center, or helped care for an aging family member, you know the power of these moments. For many franchise owners, that emotional connection is what keeps them going. It\u2019s about more than revenue\u2014it&#8217;s about building relationships, supporting your community, and creating a legacy of care.<\/p>\n<p>With a home care business like ComForCare, you get to build a team that delivers this kind of impact every single day.<\/p>\n<h2>Why ComForCare is a Standout Franchise Opportunity<\/h2>\n<p>At ComForCare, we believe in empowering older adults to live their best lives at home. As a ComForCare franchise owner, you\u2019ll receive the support, training, and tools you need to build a thriving business\u2014all while making a positive impact in your community.<\/p>\n<p>Our proven systems, national brand recognition, and compassionate approach to care have helped hundreds of franchisees find both financial success and personal fulfillment.<\/p>\n<h3>Ready to Learn More? Explore Franchise Opportunities Near You<\/h3>\n<p>ComForCare has franchisees throughout North America\u2014and we\u2019re growing! If you&#8217;re looking for a low-overhead, high-impact business in a rapidly growing industry, an in-home care franchise might be the perfect fit. Let\u2019s talk about how ComForCare can help you build a business that matters.<\/p>\n<div class=\"row collapse\">\n<div class=\"columns small-12 large-6 text-center\"><a class=\"button large\" href=\"tel:(800) 866-4044\">Speak to an Advisor: (800) 866-4044<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The senior care industry is booming\u2014and for good reason. With an aging population and a&#8230;<\/p>\n","protected":false},"author":7,"featured_media":119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[5,4],"tags":[],"class_list":["post-118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-franchising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>In-Home Care vs. Assisted Living: Which Senior Care Franchise is Right for You? - ComForCare<\/title>\n<meta name=\"description\" content=\"With an aging population and a growing desire among older adults to age with dignity, the demand for quality care options is higher than ever. For entrepreneurs looking to enter this rewarding field, two of the most common paths are assisted living and in-home care franchises. But which one is right for you?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In-Home Care vs. Assisted Living: Which Senior Care Franchise is Right for You?\" \/>\n<meta property=\"og:description\" content=\"With an aging population and a growing desire among older adults to age with dignity, the demand for quality care options is higher than ever. For entrepreneurs looking to enter this rewarding field, two of the most common paths are assisted living and in-home care franchises. But which one is right for you?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/\" \/>\n<meta property=\"og:site_name\" content=\"Franchise Opportunity - ComForCare US\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-21T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-20T16:51:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.comforcare.com\/franchising\/wp-content\/uploads\/sites\/6\/2025\/07\/396.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"632\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ComForCare Franchising\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ComForCare Franchising\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/\"},\"author\":{\"name\":\"ComForCare Franchising\",\"@id\":\"https:\/\/www.comforcare.com\/franchising\/#\/schema\/person\/79113500cc1a85dbe12c2816ca98804a\"},\"headline\":\"In-Home Care vs. Assisted Living: Which Senior Care Franchise is Right for You?\",\"datePublished\":\"2025-04-21T00:00:00+00:00\",\"dateModified\":\"2025-10-20T16:51:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/\"},\"wordCount\":760,\"image\":{\"@id\":\"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.comforcare.com\/franchising\/wp-content\/uploads\/sites\/6\/2025\/07\/396.jpg\",\"articleSection\":[\"Business\",\"Franchising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/\",\"url\":\"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/\",\"name\":\"In-Home Care vs. Assisted Living: Which Senior Care Franchise is Right for You? - ComForCare\",\"isPartOf\":{\"@id\":\"https:\/\/www.comforcare.com\/franchising\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.comforcare.com\/franchising\/wp-content\/uploads\/sites\/6\/2025\/07\/396.jpg\",\"datePublished\":\"2025-04-21T00:00:00+00:00\",\"dateModified\":\"2025-10-20T16:51:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.comforcare.com\/franchising\/#\/schema\/person\/79113500cc1a85dbe12c2816ca98804a\"},\"description\":\"With an aging population and a growing desire among older adults to age with dignity, the demand for quality care options is higher than ever. For entrepreneurs looking to enter this rewarding field, two of the most common paths are assisted living and in-home care franchises. But which one is right for you?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/#primaryimage\",\"url\":\"https:\/\/www.comforcare.com\/franchising\/wp-content\/uploads\/sites\/6\/2025\/07\/396.jpg\",\"contentUrl\":\"https:\/\/www.comforcare.com\/franchising\/wp-content\/uploads\/sites\/6\/2025\/07\/396.jpg\",\"width\":1200,\"height\":632},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.comforcare.com\/franchising\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In-Home Care vs. Assisted Living: Which Senior Care Franchise is Right for You?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.comforcare.com\/franchising\/#website\",\"url\":\"https:\/\/www.comforcare.com\/franchising\/\",\"name\":\"Franchise Opportunity - ComForCare US\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.comforcare.com\/franchising\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.comforcare.com\/franchising\/#\/schema\/person\/79113500cc1a85dbe12c2816ca98804a\",\"name\":\"ComForCare Franchising\",\"url\":\"https:\/\/www.comforcare.com\/franchising\/blog\/author\/msumpter\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/#local-main-organization-logo\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Franchise Opportunity - ComForCare US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"In-Home Care vs. Assisted Living: Which Senior Care Franchise is Right for You? - ComForCare","description":"With an aging population and a growing desire among older adults to age with dignity, the demand for quality care options is higher than ever. For entrepreneurs looking to enter this rewarding field, two of the most common paths are assisted living and in-home care franchises. But which one is right for you?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/","og_locale":"en_US","og_type":"article","og_title":"In-Home Care vs. Assisted Living: Which Senior Care Franchise is Right for You?","og_description":"With an aging population and a growing desire among older adults to age with dignity, the demand for quality care options is higher than ever. For entrepreneurs looking to enter this rewarding field, two of the most common paths are assisted living and in-home care franchises. But which one is right for you?","og_url":"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/","og_site_name":"Franchise Opportunity - ComForCare US","article_published_time":"2025-04-21T00:00:00+00:00","article_modified_time":"2025-10-20T16:51:50+00:00","og_image":[{"width":1200,"height":632,"url":"https:\/\/www.comforcare.com\/franchising\/wp-content\/uploads\/sites\/6\/2025\/07\/396.jpg","type":"image\/jpeg"}],"author":"ComForCare Franchising","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ComForCare Franchising","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/#article","isPartOf":{"@id":"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/"},"author":{"name":"ComForCare Franchising","@id":"https:\/\/www.comforcare.com\/franchising\/#\/schema\/person\/79113500cc1a85dbe12c2816ca98804a"},"headline":"In-Home Care vs. Assisted Living: Which Senior Care Franchise is Right for You?","datePublished":"2025-04-21T00:00:00+00:00","dateModified":"2025-10-20T16:51:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/"},"wordCount":760,"image":{"@id":"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/#primaryimage"},"thumbnailUrl":"https:\/\/www.comforcare.com\/franchising\/wp-content\/uploads\/sites\/6\/2025\/07\/396.jpg","articleSection":["Business","Franchising"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/","url":"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/","name":"In-Home Care vs. Assisted Living: Which Senior Care Franchise is Right for You? - ComForCare","isPartOf":{"@id":"https:\/\/www.comforcare.com\/franchising\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/#primaryimage"},"image":{"@id":"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/#primaryimage"},"thumbnailUrl":"https:\/\/www.comforcare.com\/franchising\/wp-content\/uploads\/sites\/6\/2025\/07\/396.jpg","datePublished":"2025-04-21T00:00:00+00:00","dateModified":"2025-10-20T16:51:50+00:00","author":{"@id":"https:\/\/www.comforcare.com\/franchising\/#\/schema\/person\/79113500cc1a85dbe12c2816ca98804a"},"description":"With an aging population and a growing desire among older adults to age with dignity, the demand for quality care options is higher than ever. For entrepreneurs looking to enter this rewarding field, two of the most common paths are assisted living and in-home care franchises. But which one is right for you?","breadcrumb":{"@id":"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/#primaryimage","url":"https:\/\/www.comforcare.com\/franchising\/wp-content\/uploads\/sites\/6\/2025\/07\/396.jpg","contentUrl":"https:\/\/www.comforcare.com\/franchising\/wp-content\/uploads\/sites\/6\/2025\/07\/396.jpg","width":1200,"height":632},{"@type":"BreadcrumbList","@id":"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.comforcare.com\/franchising\/"},{"@type":"ListItem","position":2,"name":"In-Home Care vs. Assisted Living: Which Senior Care Franchise is Right for You?"}]},{"@type":"WebSite","@id":"https:\/\/www.comforcare.com\/franchising\/#website","url":"https:\/\/www.comforcare.com\/franchising\/","name":"Franchise Opportunity - ComForCare US","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.comforcare.com\/franchising\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.comforcare.com\/franchising\/#\/schema\/person\/79113500cc1a85dbe12c2816ca98804a","name":"ComForCare Franchising","url":"https:\/\/www.comforcare.com\/franchising\/blog\/author\/msumpter\/"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.comforcare.com\/franchising\/blog\/in-home-care-vs-assisted-living-which-senior-care-franchise-is-right-for-you_ae396\/#local-main-organization-logo","url":"","contentUrl":"","caption":"Franchise Opportunity - ComForCare US"}]}},"_links":{"self":[{"href":"https:\/\/www.comforcare.com\/franchising\/wp-json\/wp\/v2\/posts\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.comforcare.com\/franchising\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.comforcare.com\/franchising\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.comforcare.com\/franchising\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.comforcare.com\/franchising\/wp-json\/wp\/v2\/comments?post=118"}],"version-history":[{"count":0,"href":"https:\/\/www.comforcare.com\/franchising\/wp-json\/wp\/v2\/posts\/118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comforcare.com\/franchising\/wp-json\/wp\/v2\/media\/119"}],"wp:attachment":[{"href":"https:\/\/www.comforcare.com\/franchising\/wp-json\/wp\/v2\/media?parent=118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.comforcare.com\/franchising\/wp-json\/wp\/v2\/categories?post=118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.comforcare.com\/franchising\/wp-json\/wp\/v2\/tags?post=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}